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Passalacqua

Passalacqua, where coffee is a family business. As you enter the Passalacqua plant courtyard you see a green oasis with a magnolia and a rose garden that climbs the wall. The fragrance of freshly roasted coffee comes out of the chimneys intoxicating your mind with pleasure. It all began in '48, after the war, with a nation adrift and in tremendous poverty. In order to feed his family, grandfather Samuel worked as a trade representative, while his three sons Biagio, Yor Armando, and Emilio, young and full of enthusiasm, bravely faced a post-war labor shortage. Then came an opportunity: buying an old machine that roasted 5 kg of coffee every twenty minutes and starting a new business. Today, coffee arriving from Colombia, Brazil, Ethiopia, Java, Vietnam, etc. reaches the Passalacqua roasting plant and then goes all over the world. Wherever the little American Indian is licking his lips: the symbol of our company, founded in 1948 by grandfather Samuele. He was the one who decided to capture a young boy’s delighted expression after tasting a sip of our coffee during a visit to our plant. Our logo, now so widespread in the world, was born.

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