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Spreading the aroma and quality of Italian espresso around the world has always been the primary aim of Lavazza. The company originated in the early 1900's when Luigi Lavazza first invented the concept of "the blend": the art of mixing coffee of different origins to obtain a harmonious and tasty product. Today, Lavazza is the leader when it comes to quality, and the brand remains a symbol of Italian espresso and Italian identity worldwide.

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