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Löfbergs Lila

Löfbergs, formerly known as Löfbergs Lila between 1906–2012, is a coffee roastery in Karlstad, Sweden. It was founded in 1906 by the three brothers Josef, Anders and John Löfberg. The brothers Löfberg began roasting coffee in 1911. Today, Löfbergs is one of the largest coffee producers of the Nordic countries. The company maintains its status of a family owned and operated business, and is currently headed by the third and fourth generations of the Löfberg family.

In recent years, Löfbergs has strengthened its position in the coffee market, with an emphasis on social responsibility and ambitions of working toward a better environment. Löfbergs is one of Europe's largest importers of organic and fair trade coffee, and is Sweden's major supplier of coffee to the country's restaurants, hotels, cafés, and other companies. In addition to their growing company, Löfbergs holds ownership of Kobbs tea in addition to their claim of 50% ownership over Peter Larsens Kaffe in Denmark. The company also sponsors the ice hockey team Färjestad BK as well as the Löfbergs Arena where they play their home games. The hockey team's jerseys frequently sport the hallmark colors of the company: purple and yellow.

During the 20th century, Löfbergs' coffee production and distribution primarily took place in Sweden. Beginning in the 1990s, Löfbergs began a process of expansion, purchasing and starting companies in Norway, Denmark, Latvia, and the UK. Today, they sell coffee under the brands Löfbergs, Peter Larsen Kaffe, Melna, Crema, Percol, and Green Cup. The company's head office maintains its location in Karlstad, and in 2012, the company dropped "Lila" to take on the simpler, shorter "Löfbergs." While the company changed its name, its high quality coffee has stayed the same. They offer a wide range of coffees that are composed of a unique blend and carefully roasted to form the basis of genuine Löfbergs coffee. They offer an array of blends and roasts that meet varying tastes, and continue to recognize the importance of coffee origins, the impact of weather conditions, and, most importantly, how the coffee has been handled during production to create a premium product.

The company's passion for coffee has been with them since the start, as well as their passion for sustainability and justice, which is reflected in their prioritization of organic and fair-trade sourcing. The company's strength on the coffee market is the product of a long history of tradition combined with the will to constantly maintain their status as a pioneer and the forefront of the market's evolution. Today, Löfbergs is the largest family-owned coffee roasters in the Nordic region, employing over 200 staff members and with a sales revenue around $1 billion. It is certified by numerous organic, fair-trade, and environmental agencies, and is considered an award-winning coffee by people all over the world.