Massimo Zanetti founded Segafredo Zanetti. Initially he developed the business within Italy, where it soon became a leader in the licensed and public premises market. The company then extended into the consumer market and large scale retail trade, before going on to conquer the international markets.
Segafredo Zanetti is now the leading Espresso producer in Italy and throughout the world, with more than 70,000 clients and 50 million cups of espresso drunk each day.
Its mission is to spread the taste, the culture and preparation method of the true Italian Espresso to the whole world.
Translating this objective into action means offering a product of the utmost quality, quality that is guaranteed from the coffee plant to the cup, as only Segafredo Zanetti knows how.