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 Saga: one man, one name, one vocationFerdinand Hédiard: Grocer of the World |
The Man
The story of Hediard coffee begins with a man named Ferdinand Hediard, who since the middle of the 19th century was a forerunner in the discovery of exotic products for the Parisian market, after coming across them in Le Harve harbor where he went as a companion of the Tour de France.
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The Grocer
Selling delicatessen foods (jams, spices, vinegars, oils, condiments, mustards, biscuits, tea coffee, etc.) is still one of HEDIARD’s major activities today. The company strives to preserve that vocation while maintaining its traditional production methods. Each of HEDIARD’s 6,000 products symbolizes “Quality, Reliability, and Tradition”.
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The Heritage
In 2007, HEDIARD was awarded the certification of “Enterprise du Patrimoine Vivant” (living heritage company) by Renaud Dutreil, French Minister for Small and Medium-size Business. This new official certification aims to promote the development of business with “an economic heritage consisting in particular in rare, renowned or ancestral know-how, resting on the merit of traditional techniques.” This certification is also aimed at fostering recognition of the brand both domestically and internationally, while promoting its growth and innovation capacity.
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 Selected Arabica
With more than 30 varieties of coffee from the four corners of the earth, HEDIARD’s coffees come with a certificate of origin and are selected among the best “crus”. The size, density and color of the beans are carefully examined in order to preserve their character. From the producer to the consumer, the coffee undergoes quality controls at every stage. HEDIARD quality is based on the strictest requirements. Such controls require skill and expertise, consequently the brand HEDIARD is associated with the top coffee specialists.
Prestigious Vintages
HEDIARD privileges rarity with a few prestigious “grand crus” esteemed throughout the world. The full-flavored coffees that that stand out are Porto Rico, whose berries are picked one by one at their peak ripeness, the Farfel Coffee Estate, a registered designation from Zimbabwe, and Java Blue of the Sunda Islands. Hawaii’s’ Pure Kona, cultivated in its volcanic soil, the extremely rare Blue Mountain of Jamaica, and the voluptuous Sul de Minas of Brazil, are a delight for mellow coffee lovers.
HEDIARD also offer unusual blends, and carefully keeps the ingredients a secret: Italian, French, Madeleine Blend, HEDIARD Blend, Route des Cafes Blend, East African Blend, South American Blend or Island Blend. |
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The know-how
HEDIARD roast a good deal of the coffees itself . Roasting is a crucial step as there is a chemical modification of the bean; It is during this stage that the aromas develop.
In Paris, at the heart of the Madeleine boutique, the machine roasts according to accepted practices and on roasting days, the boutique fills with mouth-watering smells.
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