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The Saga: One Man, One Name, One Vocation
 
Ferdinand Hédiard: Grocer of the World
The Man

The story of Hediard coffee begins with a man named Ferdinand Hediard.  Since the middle of the 19th century, Hediard was a forerunner in the discovery of exotic products for the Parisian market, after initially coming across assorted luxury goods as a member of a highly-respected French organization of craftsmen and artisans. 
The Grocer

Selling delicatessen foods (jams, spices, vinegars, oils, condiments, mustards, biscuits, tea coffee, etc.) is still one of Hediard’s major activities today. The company strives to preserve that vocation while maintaining its traditional  production methods. Each of Hediard’s 6,000 products symbolizes “Quality, Reliability, and Tradition”.
 
The Heritage

In 2007, Hediard was awarded the certification of “Enterprise du Patrimoine Vivant” (living heritage company) by Renaud Dutreil, French Minister for Small and Medium-size Business. This new official certification aims to promote the development of business with “an economic heritage consisting in particular in rare, renowned or ancestral know-how, resting on the merit of traditional techniques.” This certification is also aimed at fostering recognition of the brand both domestically and internationally, while promoting its growth and innovation capacity.
 
Selected Arabica
With more than 30 varieties of coffee from the four corners of the earth, Hediard’s coffees come with a certificate of origin and are selected among the best “crus” (coffee plantations). The size, density and color of the beans are carefully examined in order to preserve their character. From the producer to the consumer, the coffee undergoes quality controls at every stage. Hediard quality is based on the strictest requirements. Such controls require skill and expertise, consequently, the brand HEDIARD is associated with the top coffee specialists.

 
Prestigious Vintages

HEDIARD warrants rarity from a few prestigious “grand crus” esteemed throughout the world. The full-flavored coffees that stand out:  Porto Rico, whose berries are picked one by one at their peak ripeness; Farfel Coffee Estate, a registered designation from Zimbabwe; Java Blue of the Sunda Islands; Hawaiian Pure Kona, cultivated in the volcanic soil; the extremely rare Blue Mountain of Jamaica, and the voluptuous Sul de Minas of Brazil.  All are a delight for mellow coffee lovers.
Hedaird also offers unusual blends, and carefully keeps the ingredients a secret.  They include Italian, French, Madeleine Blend, HEDIARD Blend, Route des Cafes Blend, East African Blend, South American Blend or Island Blend.
The Know-How

HEDIARD roast a good deal of the coffees itself.  Roasting is a crucial step because of the chemical modification of the bean.  It is during this stage that the aromas develop.

In Paris, at the heart of the Madeleine boutique, the machine roasts according to their historic practices.  On roasting days, the shop fills with mouth-watering smells.